Healthcare

A Holistic Approach to Customer Satisfaction

Business, Customer Experience, Customer Satisfaction, Healthcare, Surveys / By Jason Myers

The Buyer’s Journey In marketing there is a lot of talk about the “buyer’s journey.” This is a not-so-fancy way to describe the process by which a person discovers and purchases a product or service. So if we’re talking about buying a car, the journey isn’t the picture on Instagram of someone standing next to …

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The Grim Reality of Healthcare Data Breaches

Healthcare, Security / By Jason Myers

It seems that nary a week goes by without a headline running rampant on the internet and in print detailing yet another healthcare entity that experienced a data breach. The industry as a whole is twice as likely to experience a data breach, and already sees 3.4 times more security episodes than other industries. As …

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