Plum Voice Launches Plum Message

Boston, MA - March 14, 2023

Plum Voice, a leader in programmable communication platforms, has launched Plum Message to expand their offerings for software providers, businesses and healthcare organizations. Plum Message is an enterprise-level campaign management platform that creates SMS, MMS, Push, and OTT messaging via easy-to-use APIs and a no-code design platform that can be integrated with other applications and services.

Messaging is becoming a go to communication method for businesses that want to reach customers directly and quickly. Plum Message is a messaging campaign management tool that allows users to send out bulk SMS messages to recipients. For efficiency, it can connect to existing databases via APIs to trigger automated messages. For example, healthcare providers can send appointment reminders or follow ups to their patients, and businesses can send coupons, offers, sales announcements, holiday store hours, etc. to their customers.

Features of Plum Message include:

• Tracking and retargeting to gather personalized information such as location, purchase history or demographics to provide opportunities that target customers with the right message at the right time.
• Broadcast messaging made possible with flexible API integrations that allow information to be pulled from external services (CRM, databases, etc.) and dynamically inserted into messages. Broadcast Messages also supports advanced features such as message delivery by time zone or by delivery window, or throttled message delivery at a specified rate.
• Multi-Step programs to best meet business needs. Interactive programs (coupons, sweepstakes and surveys) that can be implemented immediately through pre-configured templates, and sophisticated programs that can be customized for the most detailed level of customer engagement

Plum Message is available in two options, Plum Message DEV and Plum Message Campaign, to best meet various requirements. Plum Message DEV offers an easy-to-use, extensible REST API that provides intelligent SMS routing, 2-way messaging and personalized SMS to easily add messaging capabilities to existing applications and services. Plum Message Campaign builds upon the capabilities of Plum Message DEV, but adds a powerful no-code campaign management platform that can integrate with tools such as Oracle, Salesforce and others. Both options live on the secure Plum Voice platform that is PCI-DSS, HIPAA and SOC2 compliant, providing peace of mind for businesses and healthcare organizations that need to meet strict security and compliance requirements.

Go to Plum Message to learn more about the product, or request a demo of the product to see the full user interface and functionality.